📌 About Us

AztecRep and Aztec Consulting is a trusted manufacturers' representative firm focused on helping advanced security technology companies expand across Latin America.
We specialize in public safety, critical infrastructure, municipal deployments, and AI-driven industrial safety applications — with strong relationships across C4/C5, local integrators, and private sector verticals.
With bilingual support teams in the U.S. and Mexico, and over 30 years of experience in VMS, AI-based video analytics, cloud platforms, and security hardware, we provide the local execution, channel development, and cultural adaptation that manufacturers need to succeed in the region.

👤 Our Founder – Hugo Villarreal

Hugo Villarreal previously served as Sales Director for one of the world’s top video analytics platforms. Over three decades, he has built market presence for multiple security manufacturers across Latin America — helping them grow from zero to multi-million-dollar footprints.
His experience spans manufacturing, distribution, and channel representation, making him uniquely qualified to lead market entry, sales acceleration, and long-term strategic growth for U.S.-based brands targeting LATAM.
Today, Hugo leads a lean, experienced team with offices in Minnesota and Monterrey, providing on-the-ground support and direct access to decision-makers in the region.

🔧 Our approach

No two companies are the same — and neither are their markets. That’s why we customize every partnership, offering commission-only or hybrid representation models designed around your growth goals, budget, and internal capabilities.
We don’t just open doors. We help you win the room and stay in the market.